Bluestar News
Bluestar Enhances Strategic Integration in Distribution Channels for Silicones Business
Source: China National BlueStar (Group) Co, Ltd. Date: 2015-05-25

Beijing – May 13th, 2015, China National Bluestar Group announces today to further accelerate the integration of silicone elastomers business promoted by its subsidiaries of Bluestar Silicones International and Bluestar Chengrand Research Institute of Chemicals (Chengrand) through a unique sales channel on the export market.

After the acquisition of Rhodia Silicones in February 2007, Bluestar Group started the overall integration between its newly created Bluestar Silicones International and Bluestar Jiangxi Xinghuo Silicones Plant. The combination has been benefiting their customers throughout the world over the past years in providing integrated upstream and downstream range of silicones offerings to the global markets.

Following by the successful integration of distribution channel management for which Bluestar Silicones International has been appointed as the single distribution channel for Bluestar Jiangxi Xinghuo Silicones Plant in the counties outside of the China, today Bluestar Group decided to further extend the approach to Chengrand silicone products. Which means from now on Bluestar Silicones International is the single channel for Chengrand silicone products in the markets outside of China, including full range of its silicone elastomers business. Thanks to rich experiences in worldwide operation of Bluestar Silicones International and enhanced innovative capability in elastomers of Chengrand, this decision will reinforce the unique strengths and resources of both entities to offer comprehensive silicone technology to their global customers.

Complete Range of Offering

“This approach move forward an important step of further internal integration which will bring benefit to our Bluestar Group customers worldwide, to whom we will provide a complete range of silicone products from speciality master batches offered by Chengrand and general purpose of heat curing rubber (HCR) produced by Jiangxi Xinghuo Silicones Plant, to ready-to-use components of Mix & Fix centres? provided by Bluestar Silicones International itself located throughout the world,” express Mr. Frederic JACQUIN, the newly appointed CEO of Bluestar Silicones International, “Our customers can obtain quick solutions to their needs from our wide range of HCR silicone products, thus saving time and cost, and have themselves a fast response to their own customers’ needs. ”

Global Approach

“Bluestar Silicones International has strong presences and rich operating experiences in global markets with more than 60 years of silicone expertise, Chengrand can leverage the global networking of Bluestar Silicones International to accelerate the penetration in the markets outside of China ”, says Mr. Xianjun CAO, General Manager of Chengrand. “We rely on the dedicated and professional team of Bluestar Silicones International located the four continents worldwide to offer our silicones technology to the overseas customers.

Thereafter, Bluestar Silicones International is the single distribution channel of Chengrand for silicone products and Bluestar Jiangxi Xinghuo Silicones Plant in the markets outside of China. Any customers inquiries from outside of China about Bluestar Group silicone products, please reach the sales engineers of Bluestar Silicones International located in the worldwide.
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